Tech

Google claims AI investments are boosting ad sales

Google claims AI investments are boosting ad sales

Reuters reported that Alphabet, Google's parent company, has assured technology investors that its investments in artificial intelligence (AI) are already having a positive impact on its advertising business despite economic uncertainties.

The company's first-quarter profit and revenue beat expectations, and Alphabet announced a $70 billion share buyback, sending its shares up 4%, adding $75 billion to its market value.

Alphabet also confirmed its $75 billion capital spending plan, aiming to continue its leadership in AI. The move also sent shares of Meta and Amazon up.

Google's advertising revenue, which accounts for nearly 75% of total revenue, rose 8.5% to $66.89 billion this quarter. This is lower growth than in the previous quarter (10.6%) but higher than the 7.7% expected by analysts.

Rate this article

0 /5
0
ratings