Christopher Nolan's next film, an adaptation of Homer's "The Odyssey," has achieved unprecedented success even before its completion. The film is scheduled for release on July 17, 2026, but ticket sales began exactly a year earlier, according to the BBC.
The film's promotional video is already being shown in cinemas, and tickets for the first screenings in IMAX 70mm format sold out on the first day. On the resale market, their prices have reached $ 200.
Nolan's "The Odyssey" stars Matt Damon, Zendaya, Tom Holland, Lupita Nyong'o, and others. The director has once again chosen the 70mm film format for its high visual quality. This format has also been revived in recent years by directors such as Quentin Tarantino, Paul Thomas Anderson, and Ryan Coogler.
The move is viewed as a new marketing approach in the film industry, where maintaining audience attention has become increasingly challenging due to the pandemic, the rise of streaming platforms, and the ongoing crisis in the film industry.
"Studios are having to find creative solutions to be able to interest the modern audience," said Sanjay Singh, founder of Nukhu Studios, in an interview with the BBC.
